Jools TV is taking YouTube by storm with its ‘edutainment’ content for kids and the culture.
Jools TV is growing in popularity as the perfect example of what you get when you combine education with entertainment for children and the culture.
“Our initial goal for Jools TV was to start this channel for our oldest son, JJ, who passed away,” Justin and Patrice tell BLACK ENTERPRISE.
“As first-time parents, we were navigating the world of YouTube, searching for content that was suitable for our child, and noticed a lack of representation. We found some channels that we allowed our son to watch, and as he watched them, my husband and I were in the background, remixing the songs he was listening to.”
With diversity and inclusion in mind, the Brims decided to launch a platform where children like their own would feel seen and represented while their caregivers jammed along.
“We also reminisced about how awesome it would be to start our own channel to offer our child and countless other children representation in the space,” they said. “That’s when we decided to take matters into our own hands and create Jools TV – a channel that would entertain and educate children while promoting diversity.”
Jools TV, short for ‘Js Of Our Lives,’ addresses the need for diverse representation and engaging animation in children’s programming. Through its ‘edu-tainment,’ a blend of education and entertainment, Jools TV aims to empower the next generation in a captivating manner suitable for kids of all ages.
“Our rapid growth shows that there was a need for our channel. Additionally, we believe that our product can serve as a wonderful opportunity for parents and children to connect and enjoy together,” the Brims family says.
Each installment of this family-produced series imparts valuable life lessons, accompanied by catchy “Trapery Rhymes.” All aspects of content creation, from conception to completion, are handled internally. Their energetic hip-hop renditions serve as engaging vehicles for teaching children essential life skills while ensuring they remain entertained and informed.
“We regularly ask our children about their interests, school experiences, and sources of entertainment to collect data for our channel,” the Brims explain.
“Our four boys range in age from 4 months to 8 years old, so it helps us to know what topics resonate with them. We also review a list of popular nursery rhymes and relatable subjects for children their age.”
The latest addition to Jools TV is their book “JJ’s Affirmations,” an expansion of their reach into the realm of literature. The self-empowerment book for kids sparks conversations about self-acceptance, diversity, and individuality. Released on March 11, the Brim Family’s inaugural book has swiftly gained traction within the children’s literary sphere.
“We were thrilled to release this book because it features our eldest son, JJ, as the main character,” Justin and Pratice shared. “The book is a tribute to who he was when he was alive—an affirming, kind, and caring person towards his family and everyone he met.”
“The story aims to encourage children and adults alike that loving oneself is the best form of self-care. We have plans to release three more books this year, each authored by one of our children,” they added.
Depicting a variety of characters and narratives can introduce children to experiences beyond their daily lives and play a crucial role in their growth and development. The Brims family are making edutaining content creation look easy and they have no plans of slowing down.
“Our goal is to expand our brand globally. We are increasing our content output and expanding our merchandise line, and we are excited to introduce a new channel to the brand,” they shared.
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Source: Black Enterprise
