Parker will have a significant influence on Adidas product lines and its athlete roster to expand brand efforts to invest in women’s sports.
Basketball icon Candace Parker has been appointed as the inaugural president of Adidas women’s basketball, further solidifying her relationship with the brand.
“We are honored to be a part of Candace’s historical legacy as she transitions from signature athlete to this new leadership role within Adidas Basketball,” stated Eric Wise, Adidas basketball global general manager, in a May 8 press release.” As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the Adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”
“Stepping into this new leadership role is a deeply personal next step in my journey with Adidas,” Parker said in the press release. “From high school to college to playing pro to now, this appointment by Adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women’s sports. It’s not just about products; it’s about fostering a movement focused on innovation, representation, and access.”
Her new appointment, effective immediately, follows her April retirement announcement as a WNBA player after a remarkable 16-season career, as previously reported by BE. She took to Instagram to share the news with her followers, stating, “…it’s time.”
Source: Black Enterprise
