On Feb. 7, National Girls and Women in Sports Day, the Women’s National Basketball Association (WNBA) and Voice In Sport (VIS) unveiled a groundbreaking community partnership in cooperation with the WNBA Changemaker Collective. The collaboration aims to support girls in sports, fostering leadership both on the court and beyond.
VIS, a digital platform founded by women, and the WNBA Changemakers, including AT&T, CarMax, Deloitte, Google, Nike, and U.S. Bank, are committed to instigating positive change within the sports industry for girls and women, Fast Company reports.
Colie Edison, WNBA chief growth officer, stressed the significance of this partnership, stating, “The WNBA Changemaker Collective is a powerful group of purpose-driven organizations with a steadfast mission to empower underrepresented groups, girls, and women through the power of sport. In teaming up with Voice In Sport, we are excited to extend our impact by engaging even more girls and women in sport and building a supportive environment for the next generation of leaders.”
The WNBA partnership with VIS will start this month, delivering services to thousands of girls in sports across the United States. The initiative, supported by the WNBA Changemakers, marks a pioneering effort as the first professional league to invest in virtual mentoring and educational content at scale for young female athletes. Throughout the year, the VIS platform and the 12 WNBA player VIS Mentors will conduct over 144 Live VIS Virtual Mentoring Sessions.
Stef Strack, founder and CEO of VIS, highlighted the transformative goals of the initiative, stating, “To keep girls in sport, we need to fundamentally rethink the ecosystem and support athletes holistically. We need more visibility for professional women athletes and experts in sport psychology, nutrition, and sport science. At Voice In Sport, we are creating the services and content we all wish we had when we were young athletes. I’m proud that we now have incredible partners through the WNBA and the WNBA Changemakers just as eager to make change happen in this space as we are.”
Ariel Atkins of the Washington Mystics, one of the WNBA players serving as a VIS Mentor, emphasized the importance of role models, stating, “In order for girls to stay in sports, it’s essential that they have role models to look up to and guide them throughout the way. I’m honored to be that for so many girls through the Voice In Sport mentorship platform. Not only am I looking forward to giving advice and relief to the unique challenges that women athletes experience, but I’m equally excited to celebrate their joy and wins with them and be a reminder that they can achieve incredible things in their sport.”
This collaborative effort reflects the WNBA Changemakers’ commitment to advancing underrepresented groups, girls, and women through various impactful initiatives. The partnership with VIS aligns with their broader goals and signifies a pivotal step toward creating a world where girls and women are highly valued in the global sports landscape.
Source: Black Enterprise