by Cedric ‘BIG CED’ Thornton
Co-host Treasure Wilson said, ‘Underdog has helped ‘It Is What It Is’ grow into a platform to talk sports and entertainment in the most authentic way.’
Underdog Fantasy has announced that it has extended its partnership with hip-hop stalwarts Cam’ron and Ma$e’s sports program, “It Is What It Is.”
With the success of the duo, along with moderator, Treasure “Stat Baby” Wilson, the sports gaming company decided to re-up with the team to continue their sponsorship of the popular podcast.
“We’re excited about continuing our partnership with Underdog,” said co-host Treasure Wilson in a written statement. “Underdog has helped It Is What It Is grow into a platform to talk sports and entertainment in the most authentic way. Cam and Ma$e are not only mentor figures but also became like big brothers to me, so I’m happy we get to continue doing what we love…with the support of Underdog!”
The success of “It Is What It Is” allows sports fans to have another avenue with Underdog to hear dialogue from a unique point of view.
“The show has quickly become iconic,” said Liz Marro, Chief Marketing Officer at Underdog. “At Underdog, we focus on connecting with fans in a genuine way and giving them honest, unique discussions about sports. We’re excited to partner with Ma$e and Cam’ron to do just that, as It Is What It Is continues to shine.”
Cam’ron spoke about how the show began before Underdog got involved when he was the featured speaker at BLACK ENTERPRISE‘s Disruptor Summit in Atlanta last year.
By the success of the show, it worked.
RELATED CONTENT: Cam’ron Explains How ‘It Is What It Is’ Podcast Came To Fruition
Source: Black Enterprise
