PHILADELPHIA, PENNSYLVANIA – SEPTEMBER 03: Tyler, the Creator performs onstage during 2022 Made In America at Benjamin Franklin Parkway on September 03, 2022 in Philadelphia, Pennsylvania. (Photo by Theo Wargo/Getty Images for Roc Nation)
Golf Wang is a take on part of the official name of the Odd Future collective that Tyler is most closely associated with. It swaps the first letters in Wolf Gang for each other, and the fashion has regularly reinvented itself alongside the creator who has been pushing it forward.
Following his collaboration with Lacoste using the luxury arm of his brand, Le Fleur, Tyler has expanded his reach in the fashion world. His two other stores are based in New York and Los Angeles, both American centers of fashion.
Tyler’s aesthetic, according to Hypebeast, features bright colors, such as yellow, which is centrally featured in the London store. The brand’s trademark is unique pattern combinations and a fusion of high fashion and skate culture, which Tyler has been pushing nearly as long as he’s been in the public eye.
“🏌️♂️ Tyler, the Creator’s GOLF WANG brand is taking London by storm with its new store! Discover fresh, colorful streetwear that’s as unique as Tyler himself. 🛍️🇬🇧 #GOLFWANGLondon” pic.twitter.com/VntVYS6OJ1
Tyler’s fashion has evolved virtually in step with his music career, as his sound has matured beyond his shock and awe style lyrics from his Odd Future beginnings to crafting and creating Grammy nominated albums exploring themes like what fragile notions of masculinity do to men, so too has his fashion blended into something unique.
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Source: Black Enterprise