NewsTikTok User Says Cetaphil Stole Idea For Super Bowl Ad

TikTok User Says Cetaphil Stole Idea For Super Bowl Ad

A TikTok user has claimed that Cetaphil stole her content for its Super Bowl ad, which featured a father and daughter bonding over Taylor Swift appearing at NFL games.

A TikTok user is claiming that the skincare brand Cetaphil stole her content as inspiration for their Super Bowl commercial. The advertisement featured a football-loving dad bonding with his daughter through Taylor Swift’s recent NFL game appearances in an uncanny resemblance to the user’s own video.

@sharavinaaa I’ve turned him into a swiftie #taylorswift #traviskelce #kansiscitycheifs #swifties #swifttok #fyp #taylorandtravis ♬ original sound – Sharon Mbabazi

However, Cetaphil released its own commercial following a similar plot line, where a young girl joins her father in watching a football game with not-so-subtle references of it pertaining to Taylor Swift, after his various attempts to bond with her.

Upon the reveal of the commercial, Mbabazi went back to TikTok to discuss her feelings on the allegedly copycat controversy.

@sharavinaaa Replying to @user7270110434048 @Cetaphil US #superbowlcommercial #cetaphilsuperbowlcommercial #swifttok #swifties #fyp #trending ♬ original sound – Sharon Mbabazi

Her stepfather noted that the message was well-intentioned, but one that was taken from their real life.

“Here’s the deal, Cetaphil. That is a beautiful story you have in your commercial that is going to be on the SuperBowl, but its our story. Beautiful content, my daughter made the content that you stole,” he said.

Mbabazi’s stepfather urged viewers call the brand out on allegedly taking the story to be used for their multi-million dollar advertisement, as brands are known for shelling out the big bucks for their Super Bowl commercials, especially without giving her due credit.

“Here’s what I want. Swiftie nation do your thing. Taylor Swift call them out on it, Travis [Kelce] call them out. What’s right is what’s right. Give the content creator, that we did months ago, her [credit],” continued the protective parent.

While it is unknown if Cetaphil did in fact steal the idea, the resemblances are there. Not only is the father in the commercial bonding with his daughter through skincare and Taylor Swift while trying to get her to watch football, it also features a mixed-race family, just as the real-life creator’s video did.

Mbabazi posted an update on the matter lter, thanking her supporters and noting that Cetaphil has “made things right” with her and her stepfather, with the latter stating that the brand is aiming to represent the growing TikToker.

@sharavinaaa ♬ original sound – Sharon Mbabazi

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Source: Black Enterprise

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