Many of these influencers will take part in Forbes’ inaugural Creator Upfronts event in late October.
Forbes released its extensive ranking of the most engaging content creators on Oct. 28. The influencers are heavyweights in the booming creator economy, garnering millions in checks and views. Across multiple platforms, suchs as TikTok, YouTube, and video-streaming app Twitch, these creators have built a steady following that has led to their massive influence.
“This year’s list shows that the creator economy is growing fast––and growing up,” said Steven Bertoni, an Assistant Managing Editor for Forbes. “Creators are harnessing their social influence to evolve from entertainers to entrepreneurs and building their own brands. Others continue to jump from phone screens to mainstream media. And in an industry once built on selfies, many are building streaming studios. The ecosystem will only get bigger and more powerful.”
“It was steady growth. I think it’s a good thing that no one video propelled the whole thing,” he explained to the publication that ranked him at #17. ” I think going viral is overrated. It’s the best thing that never happened to me.”
However, Black women creators are also claiming their spots as well, as Flau’jae Johnson ranks in at #37. While Johnson shoots hoops at LSU, she still can make a bag through multiple NIL deals and a growing social media presence. With partnerships with Bose and Powerade, the collegiate star has earned $7 million. Not to mention, she raps, and has a record-deal with Jay-Z’s Roc Nation.
Other Black women creators include Nara Smith and Monet McMichael, both known for their lifestyle and short-form vlogs. DreaKnowsBest also makes the list at #49. The Nigerian-American teaches others how to find social media success as she did with her comedy skits. Another creator, Jordan The Stallion, has earned his place in the ranking through his viral fast-food recipe reveals.
Many of these influencers will take part in Forbes’ inaugural Creator Upfronts event in late October. The Los Angeles occasion will introduce these creators to wide-ranging brands, while also offering panel discussions on their rise to social media mega-fame.
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Source: Black Enterprise
