With the dominance of TikTok growing every day, therapists are finding new traditional ways of growing their client base and making money.
With the dominance of TikTok growing every day, therapists are finding new non-traditional ways of growing their client base and making money.
“It’s been an especially good year,” Guenther said when asked if he’s hit the million-dollar mark.
Guenther is making a killing by applying his relationship therapy background to TikTok, where he crafts spoken-word listicles like “5 signs your relationship is going great,” “7 signs to look for when you’re ready for a relationship,” and “3 first date questions that will tell you everything you need to know.”
The social media era of therapists is seeing more licensed professionals perform dances next to eye-catching graphics about having both ADHD and PMDD or lip sync trending songs in a captioned video about identifying a depressed suicidal client. The most successful TikTok therapists sell products that establish themselves as mental health experts, offer digital courses, or promote their books and merchandise.
As easy as TikTok is making it for therapists to make money curating visual content, it does come with its own set of challenges. With anything revolving around social media, public perception is your judge and the comment section can be your best friend or worst enemy.
“It’s exhausting. There’s burnout. It’s a gross place to be,” Guenther says about the algorithm demands, hate comments, and followers who feel like they have direct access to him.
“I want to get out of here because Daddy Algorithm is my boss and I get a performance review every single day based on an algorithm that’s mysterious and doesn’t make any sense.”
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Source: Black Enterprise
