Target’s DEI efforts has the retailer facing heat from conservatives and liberals.
While many are bashing Target for dropping its DEI initiatives, conservatives in Florida are claiming the retail giant didn’t roll them back fast enough. Target is now facing a lawsuit from conservatives for the time it spent supporting the movement.
The State Board of Administration of Florida, which oversees the state’s public pension funds and is chaired by Republican Gov. Ron DeSantis, filed the lawsuit in a Florida federal court in partnership with the conservative America First Legal Foundation. Target’s LGBTQ Pride merchandise line triggered conservative boycotts two years ago.
The lawsuit is the latest conservative challenge to corporate DEI initiatives and follows Target’s recent decision to scale back some of its DEI policies amid mounting pressure from the right and Donald Trump’s executive orders against DEI efforts in the private sector. As Target faces lawsuits from the right, it’s being boycotted by the left in response to its reversal of DEI initiatives.
Among those speaking out against Target’s decision are civil rights groups and the heirs of one of the retailer’s founders, all urging the company to uphold its long-standing commitment to diversity.
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Source: Black Enterprise
