However, in contrast to Big Box stores like Target and Walmart, who have increased hiring for the holidays, small businesses feel as though they are being pinched.
Target, however, is not the only large retail company looking to accentuate its value to consumers as it begins hiring and marketing campaigns with an eye toward the holiday season.
Customers have also started returning to stores instead of spending most of their time shopping online. According to Experian Marketing’s analysis, 84% of holiday shopping was done in-store at discount stores, 78% was done in-store at department stores, and 64% was done online for office, electronic, and games stores.
However, in contrast to Big-Box stores like Target and Walmart, which have increased hiring for the holidays, small businesses feel as though they are being pinched, per a report from Fast Company.
According to Sarah Jordan, chief marketing officer at Constant Contact, “With the inflationary issues companies are dealing with through the year, it puts on more pressure—businesses are in catch-up mode. Part of the challenge is that a lot of the data put out at the macro level blends companies of all sizes,” Jordan told the outlet. “When you zero in on how that impacts small businesses, despite what you might be seeing in the macro economy, small companies are still feeling the pinch.”
“Despite the tones of apprehension and fear, the trends are positive. The fact that they plan to focus on spending at small businesses is really positive,” Jordan said. “That’s a real focus [for consumers], especially after COVID.”
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Source: Black Enterprise
