43-year-old Sean Tresvant has made history as the first-ever African American CEO of Taco Bell. He will oversee the popular Mexican fast-food chain’s almost 8,000 restaurants worldwide and is taking on the role just two years after joining the company as its Global Chief Brand Officer. Taco Bell currently serves over two billion customers each year with more than $10 billion in annual revenue.
Tresvant worked at Nike for over 15 years, where he worked as the Vice President of Marketing and the Chief Marketing Officer for the Jordan brand. He also worked for Pepsico for five years, and his senior-level roles have expanded to include strategy, food innovation, architecture and design, global communications, and international business.
Tresvant has played a significant role in Taco Bell’s marketing successes, notably the successful relaunch of the beloved Mexican Pizza. Tresvant’s focus on culture and innovation has made him the ideal executive to lead Taco Bell’s long-term global growth strategies to new heights.
“The love our fans and team members have for Taco Bell is extraordinary and means we’re in a unique position to push the limits on culture and become a brand that inspires and enables the world to Live Más,” Tresvant referred to the brand’s motto in a statement, according to Restaurant Business Online.
Taco Bell’s parent company, Yum Brands, believes that Tresvant will bring great success to the brand. David Gibbs, CEO of Yum Brands, says that Tresvant is a visionary leader and exceptional brand builder. He has a lot of confidence that he will continue to keep the Taco Bell brand at the forefront of culture and redefine industry innovation.
He will officially begin his role as CEO in January 2024.
Be sure to follow Sean Tresvant on LinkedIn.