by Cedric ‘BIG CED’ Thornton
Benjamin Crump said, “If this is how celebrities like Snoop Dogg and Master P are treated by corporate America, just imagine how lesser-known Black entrepreneurs and small-business owners are treated by powerful corporations.”
Last year, right before the summer hit, Snoop Dogg and Master P revealed that their collaborative product, Snoop Cereal, would debut in retail stores like Walmart, Target, and online retailer Amazon. Now, the duo are suing Walmart after accusing the store of sabotaging the brand; and they want to “take a stand against the defendants for their diabolical actions.”
According to MarketWatch, the company owned by Snoop and Master P, Broadus Foods has filed a lawsuit in a Minnesota courtroom accusing Walmart and Post Consumer Brands (Raisin Bran, Shredded Wheat, Honeycomb, etc.) of stifling their product, Snoop Cereal, by keeping the item off the floor and leaving them in the stockroom, jeopardizing the sales of the cereal.
“Post entered a false arrangement where they could choke Broadus Foods out of the market, thereby preventing Snoop Cereal from being sold or produced by any competitor,” the suit stated. “Broadus Foods brings this suit to take a stand against the defendants for their diabolical actions.”
The lawsuit was filed by esteemed civil rights attorney Benjamin Crump.
This led to an online campaign encouraging shoppers to go to their local Walmart and, if they didn’t see it, to request it be brought from the stock room by a store manager.
Crump said, “This case shines a light on the steep challenges faced by minority-owned businesses in securing fair opportunities in the marketplace. If this is how celebrities like Snoop Dogg and Master P are treated by corporate America, just imagine how lesser-known Black entrepreneurs and small-business owners are treated by powerful corporations.”
Yet, Walmart and Post Consumer Brands deny that they are not showcasing the product, and place the blame on customers not seeing it due to the lack of sales.
“Post Consumer Brands was excited to partner with Broadus Foods, and we made substantial investments in the business,” Post said in a written statement. “We were equally disappointed that consumer demand did not meet expectations.”
While Walmart said it valued its “relationships with our suppliers, and we have a strong history of supporting entrepreneurs,” that “many factors affect the sales of any given product, including consumer demand, seasonality, and price, to name a few.”
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Source: Black Enterprise