by Cedric ‘BIG CED’ Thornton
Back At It!!!@bydreandsnoop#ginandjuice pic.twitter.com/sRDw5TcWmf
“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” said Dr. Dre in a written statement. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”
The ready-to-drink beverage comes in four flavors: Citrus, Melon, Passionfruit, and Apricot. Gin & Juice By Dre and Snoop will be available US-wide by early spring. The newly formed spirits company is looking to offer more products in the future that will be distributed nationally through Southern Glazer’s Wine and Spirits, the largest beverage distributor in the United States.
“Look where we’re at in our careers,” says Snoop Dogg. “Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”
This is the duo’s first collaboration in the wine and spirits industry.
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Source: Black Enterprise