Iconic retailer Brooks Brothers has inked a deal with New York Knicks point guard Jalen Brunson to serve as an ambassador.
In a move that blends the worlds of high fashion and professional sports, iconic retailer Brooks Brothers has inked a deal with New York Knicks point guard Jalen Brunson to serve as an ambassador, according to WWD. The partnership will see Brunson donning Brooks Brothers’ signature tailored clothing at select NBA games and other events, showcasing the brand’s classic style on the league’s prominent fashion stage.
Ken Ohashi, CEO of Brooks Brothers, expressed enthusiasm about the collaboration, stating, “Brooks Brothers has been dressing legends for over two centuries, and we are excited to welcome Jalen Brunson to the Brooks Brothers family. Jalen embodies the sportsmanship, dedication, and optimistic spirit that represents Brooks Brothers, and we are proud and incredibly happy to celebrate his talent.”
The announcement comes on the heels of Brunson making a stylish statement at the NBA All-Star Game on Feb. 19, where he sported a Brooks Brothers 1818 suit. The choice to sign an NBA player as an ambassador marks a new venture for the longstanding retailer, known for its timeless and sophisticated menswear.
Expressing his excitement about the collaboration, Brunson shared, “I am thrilled to join the Brooks Brothers family. When I think of authentic American style, Brooks Brothers is at the top of the list. It is a brand I have long admired and have worn for some of the most personal milestones in my life.”
Brooks Brothers, synonymous with classic American style, has previously enlisted ambassadors from various fields, including renowned musician Wynton Marsalis. However, Brunson’s signing marks the brand’s entry into the realm of professional basketball, adding a new dimension to its roster of high-profile partnerships.
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Source: Black Enterprise
