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INDIANAPOLIS, INDIANA – JULY 12: Guests attend the Sigma Gamma Rho Sorority Centennial Boule celebrating 100 Years of Greater Women For a Greater World at Butler University on July 12, 2022 in Indianapolis, Indiana. (Photo by Brian Ach/Getty Images for Sigma Gamma Rho Sorority, Inc.)
Through their business-minded block party, the members of the Alpha Sigma Alumnae Chapter of Sigma Gamma Rho Inc. curated an event in Indianapolis to gather their community to patron their local Black and minority-owned enterprises.
Attendees were encouraged to not only join in on the festivities, including a live DJ, but also purchase from locally-owned business. The notion of “buying Black” not only recirculates the Black dollar within the community, but could lead to the financial independence many of the owners present hope to gain.
“We are trying to promote and encourage minority businesses, and give them a platform,” says chapter member Mayrena King to WRTV.
“Most of these business owners do it as a side job but want it to be a full-time job so we’re trying to give them support.”
The all-women organization is not the only one focused on financial efforts, as fellow Divine 9 Sorority Alpha Kappa Alpha Inc. has opened a credit union for members to combat discriminatory lending and banking practices.
The Indianapolis members of Sigma Gamma Rho Inc. hope that the block party’s success and impact will influence other groups nationwide to keep this type of party and patronage going.
RELATED CONTENT: Alpha Kappa Alpha Sorority, Inc. Opens First-Of-Its-Kind For Members Only Credit Union
Source: Black Enterprise
