Shipt, the delivery service, is changing the landscape of advertising through a collaboration with actress and producer Issa Rae.
The project helps underrepresented groups break into creative industries, especially advertising, where African Americans make up a scant 7.2% of professionals, according to the Association of National Advertisers.
Kelley spoke to BLACK ENTERPRISE about the experience. “It was amazing. I was able to observe and conduct the ins and outs of a nationwide marketing campaign,” he said. Kelley is a rising junior who is majoring in computer information systems.
“Championing underrepresented voices has been a driving force in my career, and collaborating with Shipt on this journey deepens that passion,” Rae said in a press release. “Witnessing the dedication and brilliance of these talented students as they create something truly extraordinary this summer is awe-inspiring. I believe their work will resonate with people from all walks of life, and I’m excited for the world to experience the impact of their remarkable talent.”
Shipt, a Target-owned company, is also offering college students nationwide same-day delivery while keeping within a reasonable budget. For only $4.99 a month, students can have items delivered directly to them, including school supplies, electronics, or anything else they may need in a pinch.
The service is not limited to college campuses. Students can also receive deliveries to their houses and apartments. For more information, visit Shipt.com/student.
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Source: Black Enterprise
