Shedeur Sanders #2 and Travis Hunter #12 of the University of Colorado Buffaloes speak with the media at Zouk Nightclub at Resorts World Las Vegas on July 21, 2023. (Photo: Louis Grasse/Getty Images)
University of Colorado football players Shedeur Sanders and Travis Hunter both put up gaudy stats in the Buffaloes’ win against Texas Christian University last weekend. As a result, the pair saw their NIL (Name, Image, and Likeness) valuations jump.
Both men have already signed endorsement deals with big brands, including Celsius Energy Drink, the Michael Strahan Brand, Gatorade, Mercedes Benz, and Beats.
The two men will continue to see their NIL Valuations rise if they keep winning. Their next chance is this Saturday when Colorado, which won just one game last season, plays its former conference rival, the Nebraska Cornhuskers.
In addition to the rivalry, the game is stoked by statements made by Cornhuskers coach Matt Rhule concerning the college football transfer portal and how Sanders used it to improve his team. Rhule, who previously coached the Carolina Panthers in the NFL as well as at Temple and Baylor, is also in his first season with Nebraska, another program that has fallen on hard times.
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Source: Black Enterprise