RuPaul and the Rainbow Book Bus are annoucing the grand opening of Allstora, the media personality’s new venture to ensure diverse authors get greater profits from book sales.
Readers, your latest ethical bookstore has arrived. RuPaul is bringing everyone along his Rainbow Book Bus as he announces the release of his new online marketplace, Allstora, co-owned by authors.
RuPaul’s vision for Allstora is for “empowering creators and cultivating community. Here, you can support your favorite authors, find your story, and find your people.”
As the Chief Creative Officer, RuPaul will also debut his Book Club in collaboration with Allstora. Its membership entails monthly book deliveries, exclusive interviews and playlists for passionate readers.
Their mission statement is “to protect, promote, and empower all storytellers through an equitable compensation model and to uplift the voices of underrepresented groups, including LGBTQ+ people, women, and communities of color.” Through this business model, buyers are able to purchase books with wholesale memberships, providing further discounts while ensuring authors are paid more.
The announcement coincides with the release of RuPaul’s memoir, The House of Hidden Meanings, which will be available for purchase starting March 5. The novel details his life journey to become one of the most prominent LGBTQ+ figures in media and will be the first novel pick for RuPaul’s Book Club at Allstora.
The innovative online book marketplace is open for memberships now.
Source: Black Enterprise
