Rihanna and A$AP Rocky gave out free Puma gear to lucky kids from the Boys & Girls Club of Harlem.
Rihanna and A$AP Rocky brought their Puma ambassadorship to life at the Boys & Girls Club of Harlem, surprising lucky kids with sneakers and apparel from the iconic brand.
“Honestly, this is just like one of the best accomplishments ever,” Rocky said in his acceptance speech. “You know, I was inspired. I saw my lady receive this thing almost a decade ago. Like she inspires me a lot.”
He continued, “But besides that, you know, the thought of me being with Puma and making collaborations is a gift. I mean, I didn’t even think that was really possible. And look at us now, you know what I’m saying? It was always just like, it just felt like it was something missing in the market. And it was me, I was missing.”
In October, Rocky released his latest Puma collection as creative director featuring footwear, ready-to-wear, and accessories inspired by racing. He shared how his collaboration with the retail brand came naturally, thanks in part to Rihanna’s partnership with the brand.
“The collaboration came about after many years of manifestation,” Rocky told Paper Magazine. “Obviously, my girl has a partnership with Puma, as well, so at this point it feels so natural for me.”
“It started out with an incubation to try to bridge the gap between motorsport and sportswear,” he added. What ended up happening is this whirlwind of different ideas, not just motorsport, and it exceeded that.”
Now as a powerhouse couple, Rihanna and A$AP Rocky are using their Puma partnerships to pay it forward to the next generation.
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Source: Black Enterprise
