Fior Scotch is the only veteran and Black-owned scotch brand in the world. Its founder, retired Marine Major Eric Dominijann.
Describing the experience, Dominijanni recalled to Forbes, “We were out at this bar in Huntington Beach, and this guy buys me a shot to thank me for my service, and it was just awful. It might have been Malort. I just couldn’t get the taste out of my mouth, so we finally went to this other bar that specialized in scotch.”
Intrigued and unsatisfied with his initial encounter, Dominijanni instructed a bartender to enlighten him about scotch, setting the stage for a two-hour tutorial that sparked his interest. From that point on, he delved into the world of scotch, collecting and experimenting with blends to create a flavor profile that appealed to his taste.
A retired Marine with extensive military service and a culinary school graduate who once defeated Bobby Flay, Dominijanni applied his passion for crafting his own beverages. Reflecting on his diverse skills, he stated, “I make my own mead, I make my own beer, I make my own sausage. So, while I don’t have a distillery in my home, I do know what I enjoy drinking.”
With distribution in New York, Florida, Georgia, Texas, and online, Fior has made a mark not only because of Dominijanni’s background but, more importantly, for its exceptional taste. Looking ahead, Dominijanni plans to expand Fior’s footprint while also exploring opportunities to give back to the veteran community. He stated, “I’m currently researching to find the right veteran charity to support. I can’t support everyone, but I have to give back.”
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Source: Black Enterprise