Damola Adamolekun is spearheading a new era for the struggling seafood restaurant, but he first needed to witness the establishment himself.
Red Lobster’s CEO got his own inside scoop on the bankrupt restaurant chain before taking over. He revealed that he dined at some locations as he considered the job.
Damola Adamolekun is spearheading a new era for the struggling seafood restaurant, but he first needed to witness the establishment himself. As his company, Fortress Lending Group, closes in owning Red Lobster, he spoke with customers and staff about their experience. According to the Wall Street Journal, the 3-month venture proved eye-opening for Adamolekun.
As he dined, he noticed the quality of the food depended on how well it was cooked, such as its crab largs and surf and turf meals. As he talked to other patrons, they came to the same consensus.
He claimed customers “just want quality food in a comfortable setting and to connect with the history of the brand. That’s the first step.”
What Adamolekun noticed among customers and staff alike was their loyalty to the restaurant and the dining experience offered. Building upon that, the executive, with his diverse childhood across Africa and Europe, believes his overall expertise and boldness will bring new life to Red Lobster. He and his family immigrated to the United States when he was nine, and he remembers dining at the eatery during his Illinois upbringing.
“It’s all about being the best at whatever you choose,” said the Harvard Business School alum in an interview. “So that’s kind of my attitude.”
However, one of the most significant changes will be small but mighty. Their year-round unlimited shrimp, a move that contributed to their financial woes, will face removal.
Despite casual dining taking a hit in general, Adamolekun remains determined to keep the brand and its signature cheddar bay biscuits around.
Source: Black Enterprise
