by Cedric ‘BIG CED’ Thornton
A total of 65 million viewers watched the Baltimore Ravens-Houston Texans/Kansas City Chiefs-Pittsburgh Steelers doubleheader on Netflix on Christmas.
Netflix is having an amazing year as another new live programming spot has broken streaming records.
According to NFL.com, the Nielson ratings for the doubleheader football games that took place on Christmas (Baltimore Ravens Versus Houston Texans, and the Kansas City Chiefs against the Pittsburgh Steelers) were seen by 65 million viewers during both games. The second game, Ravens versus Texans had a 24.3 million average minute audience, while the first game, Chiefs versus Steelers had a slightly lower 24.1 million average minute audience making them the most-streamed NFL games in U.S. history.
The second game featured homegrown Texas native, Beyonce which brought in over 27 million viewers, according to Nielsen.
“Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered,” said Bela Bajaria, Netflix’s chief content officer in a written statement. “We’re thankful for our partnership with the NFL, all of our wonderful on-air talent, and let’s please not forget the electrifying Beyoncé and the brilliant Mariah Carey.”
This game was the first in a three-season partnership that the NFL has with Netflix to broadcast NFL games on Christmas Day.
RELATED CONTENT: Lamar Jackson Says He WILL See Beyonce Perform At Halftime
Source: Black Enterprise
