by BLACK ENTERPRISE Editors
Originally published on BlackNews.com.
How It Works
When a consumer searches for a brand in the Reckond mobile app or visits a brand’s product page while using the Reckond browser extension, they see the brand’s Reckond Score and are shown verified Black-owned alternatives in the same product category. Every click goes directly to the Black-owned business’s own website. Reckond does not capture transactions or retain commission on sales.
Scoring Dimension/ What Is Evaluated:
Workforce Diversity: Black representation at entry, management, executive, and board levels
Supplier Diversity: Documented spend with Black-owned and minority-owned suppliers
Political Alignment: Political contribution history and alignment with Black community interests
Crisis Response: How the brand has responded to racial justice moments and community crises
Black Spending & Investment: Tracks whether the company directs real money toward Black communities— through advertising spend with Black-owned media, investment in Black entrepreneurs, HBCU endowments, or community development funds. Pledges without disbursement count against a brand.
Legal Record: Equal Employment Opportunity Commission filing record and documented discrimination lawsuits and settlements.
Community Investment: Looks at ongoing structural investment in Black communities – not crisis-driven-pledges. This includes partnerships with HBCUs, presence in Black neighborhoods, support for Black cultural institutions, and employee volunteerism or matching programs directed at Black causes.
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About the FounderReckond was founded by Seneca Connor, a licensed California attorney and MBA holder who built the platform’s scoring methodology, legal framework, and evidentiary standards herself. Connor is also the founder and CEO of The Bag Icon LLC, an accessible luxury accessories brand that has earned editorial coverage in Black Enterprise, Business Insider, Yahoo, and Essence, and the creator of The Spotlight Program, an Instagram feature series that highlights Black-owned brands at no cost. Reckond is the technology infrastructure for a mission Connor has pursued across her entire career: ensuring that the Black dollar lands where it belongs.
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Source: Black Enterprise
