While the cold temperatures might make booking a flight to the Caribbean tempting, there’s a new spirit that can feel like a little respite in paradise with one sip.Julious Grant’s Paradise Cove, is a ready-to-drink Black-owned canned beverage company in partnership with Gallo, featuring flavorful drinks, such as the Peachy Lychee Martini and Pineapple Guava Fusion, that take consumers from the comfort of their couch to a tropical island.“Paradise Cove’s drinks transported me back to my travels through Asia. Their lychee-infused cocktails are pure paradise,” said Taj Sohal, 27, owner of Mood Swings Food Hall.
Having launched in April, Paradise Cove offers pre-prepared beverages targeting some of the hardest-working demographic: women of color.
Paradise Cove, is a ready-to-drink Black-owned canned beverage company in partnership with Gallo, featuring flavorful drinks, such as the Peachy Lychee Martini and Pineapple Guava Fusion, that take consumers from the comfort of their couch to a tropical island. (Courtesy of R’Angel Marcelino)“Paradise Cove was really an idea that was inspired by this gap in the ready-to-drink market for higher alcohol per volume cocktails that meet the needs of diverse women who don’t want to compromise on convenience, full flavor and elevated drinking experience,” Grant told The Informer on WIN-TV.According to American Progress, in a series addressing the gender wage gap, women of color are the backbone of the U.S. economy, and it particularly showed during and post the COVID-19 pandemic.“Not only has the United States relied on women of color as essential workers to help keep the economy running, provide much-needed services, and sustain families throughout the pandemic, but it has also watched these women shoulder disproportionate job losses and caregiving challenges—all while they are earning just a fraction of what their white and male counterparts earn,” American Progress reports.Paradise Cove celebrates the hardworking woman, and highlights her strength and resilience, while also helping her briefly escape daily responsibilities.
“Paradise Cove has a really broad appeal to a variety of consumers, but everything from the packaging to the flavors really pays homage to the diversity, confidence and vibrance among talented professionals, drinking age women who are always dreaming, hustling and inspiring through consumer and market research,” Grant said. “We created a product that we feel confident meets her needs and represents who she is, which includes where and how the brand shows up.”With the District as the brand’s launching pad, the beverage company has met consumers where they are. From sponsoring concerts and festivals, to Friendsgivings and other social gatherings, Paradise Cove has been a hit at events throughout the nation’s capital.“We’ve done the Broccoli City Festival. We’ve done DC Jazz Festival. We did the Lowkey Concert series with AKA Matisse, who turned a D.C. venue into a modern day piano bar featuring live classical music performances. So we’re continuing to try to engage the consumer, where and how they live their lives,” Grant explained.Despite the frigid temperatures in the District, Paradise Cove brings a little warmth with events such as their Winter Wonderland Festival on Dec. 13. In collaboration with Achromatic, festival guests will sip on drinks and enjoy their trip to paradise accompanied by some of D.C.‘s most sonic cultural curators, DJs Ebb King, Native Sun and Mathias, to help take them away.Paradise Cove is an easy and delicious way to spread cheer and toast to good times from home or a bar, not just during the holidays year round.
Further, while Paradise Cove targets the working woman, all people can enjoy the delightful drinks.”When men taste [Paradise Cove] and they’re looking for a quality product, they enjoy it as well,” Grant said, adding where people can purchase the product. “It’s currently available and for sale in liquor stores and bars across Washington, D.C.”The bold flavors are not just satisfying, but create an experience for consumers.“As someone who’s always chasing the next innovative flavor combo, Paradise Cove’s botanical-forward menu hits different,” said Torrence Swain, 49, managing partner at 600 T, in Northwest D.C. “Their mixologists are playing chess while everyone else is playing checkers.”
Source: Washington Informer
