Noir Atelier plans on throwing a proper grand opening party in Chicago next year so they can gather all of their customers and supporters under one roof.
Fabre indicated that of the high-end designers they studied, the one that stood out to him, and the one he most wanted to incorporate aspects of was Goyard, saying, “One of the biggest things was the colorway. A company that has inspired us in terms of having options is Goyard… We wanted people to be able to want all the colors…and then be able to accessorize that with their day-to-day.”
The pair have recently made their brand available for orders on the NTWRK marketplace, which Fabre describes as similar to the marketplace operated by QVC: “It’s the QVC of art, luxury and fashion…We’re sitting next to some of the dopest designers and artists around and here we are getting to rub elbows with that network.”
They plan to expand their offerings over the coming year and hopefully their customer base while building a community. They also plan on throwing a proper grand opening party in Chicago next year so they can gather all of their customers and supporters under one roof. They want to eventually open a store, and have floated the idea of opening one on Chicago’s West Loop. They also hope to one day establish a store in Paris, the city that inspired the collective’s name.
Fabre and Gibbs are well aware that the moves they want to make will require them to be judicious with their finances and they are thinking ahead, even as they build out their next moves in Chicago.
Fabre says that they want those who experience Noir Atelier to have just that, a memorable experience that hopefully keeps them returning to their website and products, as he told Block Club Chicago, “We got some dope s— happening, and that requires a lot of money. And so right now we’re being very smart financially with a lot of our decisions with the future in mind … so that way we can give people an experience.”
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Source: Black Enterprise