Nike confirms its expansion of “World of Flight” Jordan brand stores to the U.S., with its latest installment in Philadelphia.
Nike is expanding its franchise of Michael Jordan stores in the United States. The “World of Flight” store will open at a historical building in Philadelphia.
There are already stores in London, Tokyo, and Seoul, South Korea, among other international destinations.
Nike sent an application to the Philadelphia Historical Commission detailing their plans to blend the histories of the storied Jordan brand and the city. Nike released a photo detailing their vision for the establishment, which will open at a historic two-story building originally constructed in 1921. Sole Retriever re-shared the image to its social media.
— Sole Retriever (@SoleRetriever) February 19, 2024
Nike released a statement on their latest inclusion in the city, expressing their intention to maintain and elevate the area’s architectural and cultural history.
“Philadelphia’s Jordan the ‘World of Flight’ will deliver a timeless, thoughtful designed store that can contribute to the neighborhood and character of the streetscape,” stated the company. “The clean design language paired with the materiality and details used throughout achieves a look/feel that will convey a sense of history and permanence.”
Nike hopes that its extension of “World of Flight” will bring forth more sales and success for the Jordan brand, beginning in Philadelphia. While it will be the first in the country, the store will now be part of an international cohort, with placements in other nations such as Italy, Japan and Dubai. The store’s official opening date has yet to be announced, but sneaker fans await further details.
Source: Black Enterprise
