PHOENIX, ARIZONA – FEBRUARY 08: Nicole Lynn speaks during the 2023 Super Bowl Gospel Celebration at Mesa Arts Center on February 08, 2023 in Phoenix, Arizona. (Photo by Leon Bennett/WireImage)
The sports agent continues to reshape the business of football after negotiating another record-breaking NFL contract.
Nicole Lynn is proving once again that she’s one of the most powerful executives in professional sports.
The 37-year-old sports agent, who serves as the president of football operations at Klutch Sports, negotiated a historic three-year contract extension for Atlanta Falcons star Bijan Robinson worth up to $75 million, making him the highest-paid running back in NFL history. The deal includes $51 million guaranteed and a $37 million signing bonus. The blockbuster agreement further solidifies Lynn’s reputation as one of the few Black women leading negotiations at the highest levels of professional sports—a space historically dominated by men.
Lynn celebrated the milestone with her now-signature social media message encouraging clients to “secure the bag,” a phrase that has become synonymous with many of her landmark negotiations. Earlier this year, she used the same slogan after helping New York Jets running back Breece Hall secure a three-year $45.75 million extension.
Lynn also made history as the first Black woman to represent a player in the Super Bowl when Hurts led the Philadelphia Eagles to Super Bowl LVII. The milestone cemented her place as a trailblazer in an industry where Black women remain significantly underrepresented in executive leadership and athlete representation.
From negotiating Jalen Hurts’ record-setting quarterback contract to now resetting the running back market with Bijan Robinson’s extension, Lynn has repeatedly demonstrated the power of strategic negotiation and executive leadership.
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Source: Black Enterprise
