National Basketball Association star Stephen Curry released his fourth signature shoe, Curry 11, under Curry Brand powered by Under Armour on Oct. 13.
The eleventh iteration of Curry’s signature shoe is equipped for the first time with dual-density Under Armour Flow technology to, they claim, help players stay at the top of their game like Curry. It’s design has a “bold and disruptive flair,” according to a press release by Under Armour provided to Black Enterprise via email.
Curry is a big name in the league and is known for his three pointers. According to the release, the signature iteration supports athletes’ game through a comfortable fit with “a softer top loaded piece.” Another feature of the new design is, “a segmented plate that helps athletes maintain stability throughout the midfoot and underfoot with more flexibility at the forefoot,” the release noted.
The point guard for San Francisco’s Golden State Warriors said about the Curry 11 shoe, “When designing this shoe, we wanted athletes to have the ultimate experience on and off the court – both when it comes to comfort and to traction – and the Curry 11 does just that. Nodding to the ‘Future of Curry,’ this shoe is designed to set the season’s tone for what is in store for Curry Brand. I know I have a lot left on the court and Curry Brand itself is truly just getting started.”
The NBA star also said, “To be on the 11th signature shoe is an honor and something I get really excited about – unveiling what we have been working on, allowing people from all over the world and the next generation to be a part of the story.”
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Source: Black Enterprise
