“The malicious intentions are not here difficult to discern,” the lawsuit states, according to Yahoo Finance. “[It is] an attempt to deprive Alan of his rightful 33% share of these extremely valuable trademarks so that the huge profits could be claimed entirely by the Ball family alone.”
“LaMelo and MB1 Enterprises, with willful, deliberate, and malicious intent, engaged in the promotion, participation, and advertisement of the Infringing Trademarks to drive sales towards PUMA’s footwear and apparel products, with whom LaMelo and MB1 Enterprises had lucrative licensing or endorsement contracts, all for their greedy financial gain,” the lawsuit reads.
“In carrying out these deliberate acts, LaMelo was fully aware of the existence of the LaMelo Trademarks — he helped design them!”
As for his lawsuit against Lonzo, Foster alleges that he has “suffered financial loss, loss of business relations, loss of reputation, and emotional distress” due to comments the Bulls player made about him in public in relationship to an earlier legal battle between he and the Ball family. He also alleges that he was not fairly compensated for his work to ensure the marketability and business success of the former UCLA star’s likeness and brand.
Source: Black Enterprise