Kendrick Lamar performed songs from his newest album GNX and which earned him a 175% increase in Spotify streams.
Kendrick Lamar’s streams increased by 175% less than a week after his Super Bowl LIX performance, according to Spotify.
The Pulitzer Prize-winning artist’s song increases span multiple albums, with many coming from his latest project, GNX:
“Not Like Us” +430%
“Humble” +300%
“All the Stars” (with SZA) +290%
“Man at the Garden” +260%
“DNA.” +260%
“Euphoria” +260%
“Squabble Up” +230%
“Peekaboo” (feat. AzChike) +230%
“Luther” (with SZA) +170%
“TV Off” (feat. Lefty Gunplay) +170%
Lamar, a rapper, gambled on his ability to entertain and captivate an audience without relying on some of his most popular songs. To some, the performance was a striking critique of America’s relationship with its Black citizens, while others found it less entertaining.
Regardless of opinions, the Father Time rapper achieved his goal of bringing massive viewership numbers to the event. According to Billboard, the Samuel L. Jackson-narrated performance art piece was the most-watched in Super Bowl history. The event attracted 133.5 million viewers, slightly surpassing Michael Jackson’s 133.4 million viewers.
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Source: Black Enterprise
