Kate Spade New York is embarking on a multifaceted initiative as the brand deepens its partnership with award-winning actress Taraji P. Henson and her Boris Lawrence Henson Foundation (BLHF).
“For over a decade, we’ve been providing women and girls with access to mental health resources, globally advocating and using our platform to help destigmatize mental health issues,” Kate Spade New York CEO and Brand President Liz Fraser said. “With a shared goal of destigmatizing the conversation around mental health and BLHF’S commitment to providing resources centered in cultural humility, we’re honored to continue our partnership with Taraji and the Boris Lawrence Henson Foundation.”
“Our teams connected on a fundamental, human level. When approaching a topic as personal as mental health, we know this work cannot be done alone. We need partners who share our commitment and have first-hand lived experience, much like we do,” Henson stated, according to the press release.
“She Care Wellness Pods” have been physically installed on campuses to offer female students free mental health therapy sessions, hangout spaces, rest spots, and resource workshops for anxiety, sleep deprivation, and insomnia. Certified practitioners also host unique programming like yoga, meditation, art and drama therapy, African dance, nutrition, and more.
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Source: Black Enterprise