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The expansion marks another step in the company’s retail growth strategy after its products demand increased.
Reynolds said the opportunity stemmed from participating in Dollar General’s small-business supplier program, which helps emerging businesses secure shelf space with the retailer.
“I saw that there was an opportunity and a market, so I took advantage of it,” Reynolds said.
For Reynolds, securing shelf space with a national retailer has allowed the brand to reach customers in communities that extend far beyond its Atlanta roots.
“It’s fascinating to go into random stores in small towns and see your products on shelves,” Reynolds said.
He recalled learning that a friend found Just for Teens pimple patches at a Dollar General outside St. Louis, highlighting the brand’s expanding national reach.
“We’re growing really quickly,” Reynolds said.
The September rollout is expected to further increase the company’s visibility as Just for Teens continues to compete for market share in the growing skincare industry while demonstrating how national retail partnerships can help Black-owned consumer brands scale their businesses.
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Source: Black Enterprise
