USC women’s basketball star Juju Watkins is making history with her minority stake in a sports franchise.
University of Southern California women’s basketball star Juju Watkins is making history as one of the first college athletes to secure ownership of a sports team.
Announced on Nov. 6, Watkins scored a minority stake in NWSL’s Boston Legacy FC, Bloomberg reports. While details of the deal remain under wraps, Watkins sees the partnership as a step beyond the massive NIL deals college athletes are using to kickstart their wealth portfolios.
“When you’re talking about equity, those opportunities don’t come around as often as endorsements, so this raised my eyebrows and piqued my interest even more,” Watkins said.
Watkins joins Boston FC C’s investors alongside Chicago Bears QB Caleb Williams, Indiana Fever star Aliyah Boston, and actress Elizabeth Banks. Team President Jennifer van Dijk highlighted that the diverse roster is a strategic move to tap into the investors’ expertise across the club’s operations.
“Working with JuJu and what that presents is being relentless in our mission and continuing to try to create engaging content across the spectrum, whether that be vertical video, IP-driven, through partnerships, activations, nothing is off the table,” Hammond said.
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Source: Black Enterprise
