by Cedric ‘BIG CED’ Thornton
The Boston Celtics player has a similar program in Boston, BostonXChange
Boston Celtics superstar Jaylen Brown has announced the latest initiative to support Black-owned businesses in the Oakland, California, community.
Copying the success of another program started by the Celtic champion, OaklandXChange was launched in California after Brown initiated a similar initiative in Boston, BostonXChange (BXC), where he has created opportunities for Black entrepreneurs on the East Coast.
According to Sports Illustrated, during NBA All-Star Weekend, Brown introduced the project at a Hall of Fame Luncheon in San Francisco. He stated that he is bringing this program to the Bay Area to expand the chances for Black-owned businesses to thrive as the ones that have done so in the Boston area.
“I’m very excited to announce that we are shedding light on what’s going on in Oakland,” Brown said. “We don’t want things to be forgotten about, me using my platform to continue to bring awareness, continue to bring light and attention to Oakland, because we know what happens when it’s forgotten about.”
This initiative is being done with the assistance of Dallas Mavericks and former NBA player Jason Kidd.
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Source: Black Enterprise
