“This is a historic day for the BIG3. We could not be happier to entrust part of our league to Gary and this seasoned group of sports investors ahead of our most important season yet,” Cube said of partnering with Gary LaDrido, managing partner of DCB Sports.
“We have all-star basketball talent, millions of loyal fans around the world, and we are one of the most viewed sports programs of the summer on CBS.”
Ownership Group Led by DCB Sports Purchases Rights to First Location-Based BIG3 Team Franchise in Los Angeles — Read more below!https://t.co/qTTNoq7jRE pic.twitter.com/PopwM9chrD— BIG3 (@thebig3) May 10, 2024
The rapper, producer, and entrepreneur is excited about the new opportunities that will come from his league merging with sports companies and representing major global markets.
Fans can still watch Big3 games on CBS, and half of non-CBS games are streamed on X, formerly known as Twitter.
“We can plant our roots in these cities,” Ice Cube said. “It is great to come through with, like, a rolling All-Star event. But if you want to really unlock the fan-base potential, connecting to cities does that.”
RELATED CONTENT: Ice Cube Takes Big 3 To X Platform, Denies Being Aligned With ‘White Supremacists’
Source: Black Enterprise
