Joe Johnson spoke to BLACK ENTERPRISE on the benefits of hot yoga and how his studio diversifies the practice.
Former NBA All-Star Joe Johnson is mainly known for shooting hoops. However, “Iso Joe” has made a new name for himself in Atlanta’s hot yoga scene.
Sessions challenge one’s mind and body and can lead to increased flexibility and reduced stress levels. According to Forbes, the added heat can help blood circulation, while studies have shown improved cardiovascular health and muscle strength.
To get the word out, Iso Yoga also hosts community days every week. These reduced-price classes encourage potential hot yogis to enter the sweat zone. Furthermore, the studio has already partnered with organizations such as HBCU Elite to get Black collegiate athletes involved.
For Johnson, it is all about helping the home team reap the benefits,
“It’s a diverse community, but we all can get the same injuries,” he says. “Whatever health issues you may have, this practice is very powerful. It’s sacred to me. I always ask people to come. However, I never force it because I know how taxing it is, but it’s worth it. It’s the best and hardest workout I’ve ever done, and I’ve played 18 years of professional basketball.”
The Black-owned studio also boasts instructors that reflect the city’s population. One of their teachers, Brandon McIntosh, breaks down Black masculine norms through his representation. It’s a challenge he takes on proudly, and he hopes more Black men join.
“I love being a Black male teacher and going to talk to the youth, or another Black man, about it,” explains McIntosh, who has a military background, tells BE. “I’ve been into fitness, but stepping into this side and knowing the mental aspect of what hot yoga brings, I’m able to convey that to them. They see a Black, heterosexual man doing it, and they’ll say, ‘OK, maybe I’ll give it a try.’ I’m able to reach that demographic, so I love it.”
Iso Yoga grows in Atlanta, with its proud owner in class almost every day. Johnson is diversifying the yoga space while providing a new outlet for all to get active, one mat at a time.
“Classes are growing, and people are wanting to know more. It’s been fun helping teach people about their bodies and how much better they can feel,” Johnson says. “This is a beginner’s practice; you can come in here having never done it before, but your body will love you for it.”
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Source: Black Enterprise
