Houston White, the founder of Called Fresh x Houston White beauty brand, brought 11 products to Target for diverse hair and skin types, Women’s Wear Daily reported. The site said that products include shampoo, deep conditioner, three-in-one body, scalp, and hair scrubs, and hair pomades. The price is just right. Customers can pay from $8.99 to $11.99 for the products.
The site reported experts said Fresh x Houston White could bring in $4 million over year one. White has set expectations high. “I have a bold ambition to create a billion-dollar hair and skin care brand — no doubt about it,” the founder said.
Fresh x Houston White is made for hair that is curly, straight, and wavy. The entrepreneur said bringing diverse products to stores for different groups of people has been his life’s mission. “Figuring out how to desegregate the skin and hair care aisles has been my life’s journey; it’s been my barbershop. It’s been my experience personally,” White said.
White has been in the service industry long enough to know care for multicultural hair and skin is not always represented on shelves. The brand’s founder used over a decade of experience when making the collection of products. “I just didn’t find a brand that spoke to the diverse audience that I was serving at my barber shop,” White said. “We’re entering the cultural economy, and the future is combining a lot of different people’s lived experiences.”
The entrepreneur is focused on making the brand a combination of “convenience, flyness, and accessibility,” WWD reported.
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Source: Black Enterprise
