Fashion Fair, the mother of Black cosmetics brands is back.
Initially the brain-child of Eunice Johnson, wife of Ebony magazine founder John H. Johnson, Fashion Fair was created to serve Black women. The brand almost met its end but was brought back to life by Desiree Rogers, the company’s new CEO and co-owner.
Rogers spoke with BLACK ENTERPRISE about the brand’s future, the Black beauty consumer and partnering with other Black women to embrace the culture. She was joined by Fashion Fair’s director of marketing Khalia Braxton. who shed light on how Fashion Fair is making moves to center the needs of all Black women.
BLACK ENTERPRISE: Fashion Fair was created in 1973 and lost footing along the way. How did you come into the brand?
How does the brand of today differ from its first iteration?
We now use natural ingredients, cruelty-free. We work with a Black dermatologist. Testing has been done on people that look like us. Shades range from very light beige to a black in terms of foundation and all of our products are made in the U.S.
We tried to take the DNA of the original company and then said, ‘What does that look like today?’ We think it has an opportunity to be cross generation
What makes Fashion Fair special?
Our history. Fashion Fair was here before any of the other companies. The brand’s goal has always been to cherish and be inspired by the fashion, glamour, and beauty of black women.
As far as product we do a lot of work on our product’s undertone. Our dermatologist works on all of our foundations to ensure that no woman, man, or gender identification would struggle because they were a deeper skin tone.
Desiree Rogers attends “The Black Beauty Effect” Red Carpet premiere at Regal LA Live on November 14, 2022, in Los Angeles. (Photo: Leon Bennett/Getty Images for Black Experience on Xfinity)
Studies show that the Black community is more likely to brand hop. What is Fashion Fair doing to sustain brand loyalty?
I am not against brand hopping. I would just like us to hop between brands that are Black-owned. I have multiple brands in my purse. I want to support my other brothers and sisters that happen to own makeup companies or hair companies. So we encourage people, especially our people, to invest more in the companies that are represented by people that look like them. It’s very important, and how we generate wealth in our own communities.
We should at least have 15% Black-owned products in each of our makeup bags.
(Images provided/Photo: Aminah McKenzie @armphoto_)
Anything you want consumers to look for in Fashion Fair’s future?
Khalia Braxton: We’re working on projects that are at the center culture and important to Black women in particular, like Sergio Hudson’s Spring ’24 New York Fashion Week Show Fashion Fair introduced one new product, which is our lip shaper. My favorite is Hickory Brown. It works great with a gloss.
Rogers: Definitely. Also, it’s about supporting Black women. Hanifa is a Black fashion brand. Also, Its at a Black woman-owned resort. Three different organizations owned by Black women coming together to create this journey.
Fashion Fair is a legacy rising from the ashes.
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Source: Black Enterprise
