NewsElon Musk's 'X' Hit With Trademark Infringement By Marketing Agency

Elon Musk’s ‘X’ Hit With Trademark Infringement By Marketing Agency

‘X’ logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. REUTERS/Carlos Barria/File Photo

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Oct 2 (Reuters) – X Corp, formerly known as Twitter, was sued in federal court in Florida on Monday by a legal-marketing company that claims the social media giant’s new name infringes its trademark incorporating the letter “X.”
The lawsuit by X Social Media claims that X Corp, which owner Elon Musk began rebranding to X from Twitter in July, was likely to cause consumer confusion.

The case appears to be the first of what could be numerous trademark disputes with Musk’s company over the letter “X,” which is commonly used in tech branding.
“X” is included in hundreds of federal trademarks owned by companies including Microsoft (MSFT.O) and Meta Platforms (META.O). X Corp applied for its own U.S. trademarks covering the letter last month.

X Corp did not immediately respond to a request for comment on the complaint. X Social Media declined to comment.

The company said Twitter’s rebrand has already confused customers and caused it to lose revenue.

“In a short time, X Corp has wielded its social media clout, marketing resources, and overall national notoriety to dominate consumer perception of its ‘X’ mark,” the lawsuit said.
X Social Media asked the court to force Musk’s company to stop using the “X” name and requested an unspecified amount of money damages.

Reporting by Blake Brittain in Washington; Additional reporting by Dietrich Knauth in New York; Editing by David Bario and Angus MacSwan

Source: Black Enterprise


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