Louis Vuitton is stepping into the cosmetics arena with La Beauté Louis Vuitton a project led by makeup icon Dame Pat McGrath.
Louis Vuitton is stepping into the cosmetics arena with La Beauté Louis Vuitton, a project led by makeup icon Dame Pat McGrath.
Designed by Konstantin Grcic, each item features a refillable monogrammed case with a floral-lock motif. The motif is a nod to Vuitton’s travel heritage. Accessories like mini trunks and pouches bring the trunk-making tradition full circle.
“La Beauté” Louis Vuitton Makeup’s Launch under the Creative direction of the legendary MUA Pat McGrath has to be one of the best business decision I’ve seen coming from the industry this decade, the preview looks amazing pic.twitter.com/2CUBGRwtpZ— K (@imthespecialk) August 20, 2025
The launch places Louis Vuitton directly in competition with other couture houses that have crossed into beauty. They join the likes of Dior, Chanel, and Hermès.
How Vuitton’s Prices Stack Up:
Hermès Beauty: Lipsticks retail for around $75, with refills at $42
Chanel: Rouge Allure lipsticks average $45, with limited refillable starting at $42
Dior: Rouge Dior refillable lipsticks cost $49, with refills around $32
Louis Vuitton has deliberately entered at the very top of the market, pricing La Beauté more than double that of Hermès, which was once seen as the pinnacle of luxury lip products. For Vuitton, the collection is as much about exclusivity and brand positioning as it is about cosmetics.
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Source: Black Enterprise
