There are currently speculations that the casual fast-food restaurant is working alongside Glassman Media to produce a family-friendly gameshow to live on the company’s streaming platform.
Chick-fil-A is taking its talents beyond the food industry with its streaming platform.
The fast-food giant will reportedly launch original content in the streaming world. Deadline reported that the company has already begun working with major production companies to create family-friendly shows within the unscripted, or reality television, space.
While the platform’s name and launch date have not been set, the source says Chick-fil-A will begin rolling out content toward the end of the year.
According to the source, Chick-fil-A’s foray into the entertainment industry is said to be positive for reality television, which, per Deadline, has witnessed a decline in viewership and interest in recent years. Another insider noted that this is good for the casual fast-food chain compared to branded content.
The company isn’t the only non-entertainment brand making a foray into original content; Airbnb previously produced a documentary, Gay Chorus Deep South, that aired on MTV. Ride-share company Lyft also created a game show, Lucky Lyft, hosted by Bob the Drag Queen.
There is speculation that the casual fast-food restaurant works alongside Glassman Media to produce a family-friendly gameshow on the company’s streaming platform. However, this isn’t the first time that Chick-fil-A has created content for its brand. Previously, it launched a series of short, animated films titled Stories of Evergreen Hills on its website.
Moreover, the restaurant is no stranger to branching out beyond the food service industry, with a line of children’s puzzles and games created under its Pennycake brand imprint.
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Source: Black Enterprise
