A Chicago couple launched a billboard initiative in response to concerns about potential low voter turnout among Black men on Election Day.
“It sounded suspect to me,” Gary said of murmurings about low voter turnout among Black men. “I run into young Black men every day here in Chicago. So we put together a comprehensive marketing campaign.”
The couple drew on their previous experience working on campaigns for former Chicago Mayor Harold Washington, former Sen. Carol Moseley Braun, and former President Barack Obama to help boost voter turnout. The three billboard designs feature a different Black man since there is “no one image that encompasses young Black men,” Gardner said.
Denise added the phrase “We Can’t Go Back” to the “We Gotta Vote” campaign and while the couple aren’t telling voters who to cast their ballot for, the couple has put their support behind Vice President Kamala Harris.
“She’s transcended because of her experience being in state government, in federal government, being a vice president,” Gardner said. “And she’s transcended race or gender. She doesn’t talk about her race or gender. She talks about being a president because she’s been elevated to that position.”
Source: Black Enterprise
