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In the ever-evolving landscape of college sports and Name, Image, and Likeness (NIL) endorsements, young student-athletes are making headlines and significant earnings. Among these emerging stars, Essence reports, are Bronny James and Shedeur Sanders.
James, the son of NBA legend LeBron James and a freshman at the University of Southern California (USC), has raked in approximately $5.9 million from his NIL contracts with prestigious brands such as Nike, Beats by Dre, and PSD Underwear.
What’s remarkable is that this teenage sensation hasn’t even played a single college game yet.
Sanders, a start quarterback for the University of Colorado and the son of NFL icon Deion Sanders, has reportedly garnered an impressive $4.8 million from his endorsement deals.
Bronny and Shedeur are not alone in cashing in on their athletic potential. Take Angel Reese, a standout player at Louisiana State University (LSU) and a college basketball star.
In an April interview with the I Am Athlete podcast, she revealed, “The money I’m making is more than some of the people that are in the league that might be top players.” At that time, Reese was the highest-earning NCAA player on the NIL list, surpassing both male and female counterparts.
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Source: Black Enterprise