BLKFAM is a free streaming service, backed by EGOT winner Whoopi Goldberg, features original content, animation, documentaries and more.
The pioneering Black-owned, Black-focused family streaming service, BLKFAM, launches today to entertain, educate, and celebrate Black audiences through authentic, inclusive content.
“Black culture and content is so often stereotyped, siloed or written off – so I wanted to create a platform where my kids and I can be entertained without having to face those same daily biases,” Adams said. “By curating authentic, data-backed content primarily from Black storytellers, we’ve built an inclusive service where Black families especially can feel holistically represented.”
Goldberg stands alongside Whoop, Inc. President Tom Leonardis as Equity Partners. The EGOT-winning actress and television host has signed on to steer BLKFAM’s creative direction. “I am honored to partner with BLKFAM to assist in the creative direction of curated diverse content – for Black culture to be brought to broader audiences,” Goldberg stated.
Content partners Playwatch Kids and ATTN are developing animation and documentary-style shows that feature ethnic and culturally diverse characters. Playwatch, Inc. President Jimmy Jenkins stated they are “extremely excited” to be a part of this “historic moment for families across the globe.”
Available across iOS, Android, Amazon Prime Video Channels, Apple TV, Roku, Amazon Fire TV, YouTube TV, Samsung Smart TVs, Vizio, and LG, BLKFAM launched to amplify the demand for services that uplift marginalized groups.
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Source: Black Enterprise
