by Cedric ‘BIG CED’ Thornton
Oct. 4 is World Smile Day and the folks at BLK want Black men to smile with their #BLKMenSmile Campaign.
“The #BLKMenSmile campaign is about challenging the norms that hold Black men back from expressing their joy. We want to show that a smile isn’t just an act of positivity — it’s a powerful expression of self-love, confidence, and authenticity,” said Jonathan Kirkland, head of Brand & Marketing at BLK in a written statement.
BLK has collaborated with Express Yourself Black Man for this campaign as the company commits to showcasing positive Black male expression, mental health, and cultural empowerment.
The video shows inspirational quotes for Black men to follow and live by to make Black men feel better about showing their smiles.
“Every Black Man Deserves to Smile,” “Smile, Black Man,” “Your Joy is Your Power,” and “A Smile is a Revolutionary.”
While Black men are using the BLK app, they will be able to use a limited-edition digital sticker that was made exclusively for Black men utilizing the app. The sticker shows a Black man smiling, with “Black Boy Joy” written in grillz across his teeth.
Source: Black Enterprise