NEW YORK, NEW YORK – JUNE 10: Fawn Weaver, Author, Historian and Co-founder of The Nearest Green Foundation attends ESSENCE & AT&T “Humanity Of Connection” event at New York Historical Society on June 10, 2019 in New York City. (Photo by Rob Kim/Getty Images for Essence)
Black-owned whiskey brand Uncle Nearest is expanding its product line to Cognac.
This Uncle Nearest latest venture will be led by company president Adrian Parker, Brielle Caruso, the chief marketing officer as well Chauncey Hamlett, CEO of The Formulation Group, who will spearhead innovation. Parker credits Fawn Weaver, Uncle Nearest founder and CEO, for the company’s groundbreaking expansion.
“Under Fawn’s guidance and innovative approach, the Uncle Nearest team has created a playbook for independent spirits that has never before been seen,” Parker said in a press release.
The company plans to use the grapes from its vineyards to produce a line of Cognacs that will be released in upcoming years. The company has also announced that it will be making improvements to vineyards and the distillery. Fawn Weaver, spoke about the company’s expansion.
“The Uncle Nearest brand thrives on its profound story of love, honor, respect, and heritage. Our mission in Cognac echoes this essence,” she said.
Weaver went on to discuss the company’s unique approach to launching the new Cognac brand.
“Our brand strategy pivots from the norm. We are unveiling a short film first at several film festivals, then launching the brand.”
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Source: Black Enterprise