A–B, a Black-owned strategic insights company known for its work with A24, Legal Defense Fund, Working Families Party, and the Ford Foundation, amongst others, has announced its acquisition of Avalanche Insights.
Specializing in innovative research methods, Avalanche Insights has been a leading voice in deep analysis and research with a focus on cognitive behavioral science, according to Benzinga. A–B plans to use the incredibly in-depth work of Avalanche to further provide its clients with progressive and innovative ways to connect with consumers of color. “People of color are the fastest growing segment of consumers and we’re on track to be a majority of the electorate in just a few years. But despite billions in spending power and the ability to swing elections from the local school board to the White House, even the biggest brands and organizations struggle to find the tools and expertise to reach our communities consistently and authentically,” said Andre Banks, founder and CEO of A–B. “A—B has acquired Avalanche to fill this gap and bring the next level of precision and innovation to multicultural marketing. Our clients and partners know that this change is no longer a choice—they must connect quickly, deeply, and with nuance to diverse communities if they want breakthrough growth and impact.”
Source: Black Enterprise