NewsBlack-Owned Brands To Be Highlighted During Super Bowl LVIII

Black-Owned Brands To Be Highlighted During Super Bowl LVIII

Diverse Representation has created a business directory of local Black-owned businesses for Super Bowl LVIII in Las Vegas

Diverse Representation has created a directory of Black-owned businesses in Las Vegas that out-of-towners can use to visit and support during their stay for Super Bowl LVIII.

The directory, which is available for free on Diverse Representation’s website, includes numerous Black-owned restaurants, lounges, and various service providers. 

Additionally, Diverse Representation will host several activations during Super Bowl week, including an event with leading sports and entertainment talent agency William Morris Endeavor (WME) that will cater to diverse sports agents, attorneys, executives, and athletes. The event will include a gifting suite featuring several Black-owned brands, such as PATTERN Beauty, Harlem Candle Co., Scotch Porter, and more.

 “[The] Super Bowl is one of the biggest weekends for brands across the globe,” Jaia Thomas, the Founder and CEO of Diverse Representation, said in a statement. “We want to ensure that Black-owned brands aren’t excluded. We want to not only have an economic impact on Black-owned brands but bring greater awareness to them as well.” 

Diverse Representation is an organization dedicated to increasing the hiring and exposure of Black agents, attorneys, managers, publicists, and financial advisors who work in the sports and entertainment industries.

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Source: Black Enterprise

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