Prideful Patchez and Theory Bar owners believe now is the time to pour into the Oakland community.
Despite recent crime issues, new Black-owned businesses like apparel shop Prideful Patchez and a new bar named Theory are opening with optimism in Oakland, California. Owners cite affordable post-pandemic rents and a desire to uplift their hometown as driving their investments.
KTVU spoke with Prideful Patchez founder Regina Harris, who seized an opportunity to establish a brick-and-mortar location, which opens Feb. 24.
Initially, Harris explained, “the rent was too high” for a physical space as “everything was unreasonable.” The COVID-19m pandemic introduced lower rental prices in Oakland. “I felt this was it,” she said. “This is where I’m supposed to be.” As for the reports regarding crime, she decided to “roll with it.”
The Theory team looks to double their space this month with an adjoining craft cocktail lounge. Like Harris, building something in one’s hometown brings them pride. “Oakland has a lot of problems right now. I’m hoping the city can figure this thing out,” the Prideful Patchez founder remarked.
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Source: Black Enterprise