NewsBiden Campaign Turns To Black Media As Presidential Race Begins

Biden Campaign Turns To Black Media As Presidential Race Begins

by BLACK ENTERPRISE Editors

Long before the two received their respective designations, it was clear the general election had already taken center stage.

As a means of securing the Black electorate, the Biden-Harris campaign invited BLACK ENTERPRISE, along with other Black-owned media, to its headquarters in Wilmington, Delaware, for top officials to communicate the administration’s record with Black voters as well as share strategies to reach and fully mobilize Black voters.
These efforts prove vital on a national scale, including key battleground states such as Wisconsin, Michigan, Pennsylvania, North Carolina, and Georgia, where the incumbent received reports on flagging Black voter engagement during that race.

In a series of meetings, BE and the other media representatives gained direct access to campaign leadership, including campaign manager Julie Chávez Rodríguez; principal deputy campaign manager Quentin Fulks; communications director Michael Tyler; and campaign co-chair Cedric Richmond, a former congressman who also served as a senior advisor and director of public engagement for the Biden administration during its first two years.

The officials tackled the issue of discontent among large segments of Black voters. Fulks said the lack of overwhelming support was “not a Joe Biden and Kamala Harris phenomenon.” The Black vote has been “steadily declining for the Democratic Party,” an ongoing challenge across several campaigns. “It’s our problem now to deal with in order to get our candidates elected.”
Trump’s campaign is working to siphon Black voters through appeals to conservatives as well as with digitally manipulated images of Black supporters photographed with Trump. Messaging also includes that Black voters support him due to his mug shot and numerous encounters with the criminal justice system, tacks that have been deemed “outrageous” and stereotypical.

Hammering home the Biden administration’s achievements—from the inclusion of $5 billion to Black farmers as part of the coronavirus stimulus package to fighting to forgive billions of student loan debt despite the challenges from a conservative Supreme Court—will be critical to making the case for re-election, according to Richmond. “I think he has earned the African American vote due to his actions, deeds, and accomplishments.”
Campaign officials also realize that the Black electorate cannot be viewed as monolithic. They must strategically engage with different voter segments across an array of platforms, including digital.

As the campaign seeks to persuade legions of Black voters to go to the polls in early voting and Election Day, it will further seek effective ways to share the narrative of Blacks from different cross sections whose lives were positively impacted by the administration’s policies and actions.
Critical to the playbook is for the campaign to make an unshakeable connection with voters—and motivate them to vote over the next eight months.

Source: Black Enterprise

“The Morning Roast” With Cast of Professional Black Men Launches Season 2 in Major TV Markets

Nationwide — Live from the Cave: The Morning Roast is back for its highly anticipated second season, premiering on WGN TV Chicago on April...

Founder of Black Woman-Owned Streaming Service Launches Platform to Fund Stories Told by Black Creators

Nationwide — kweliTV, the premier streaming service celebrating Black culture from around the globe, announces the launch of kweliFUND, a groundbreaking crowdfunding platform designed...

Hip-hop and jazz festival at Kennedy center features hip-hop royalty

A standing-room-only, sold-out throng of hip-hop and jazz enthusiasts filled the seats of the John F. Kennedy Center for the Performing Arts in Northwest...

Imani Jean: Freshman standout achieves early success at Howard

From the late Althea Gibson to retired legendary players such as Serena and Venus Williams and Zina Garrison to Naomi Osaki, Sloane Stephens, Ora Washington...

Davey Yarborough honored at Duke Ellington’s 125th birthday concert

As a celebrated musician and arts educator, still making strides in teaching jazz to young musicians, Davey Yarborough, will be honored during “Ellington at...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest

“The Morning Roast” With Cast of Professional Black Men Launches Season 2 in Major TV Markets

Nationwide — Live from the Cave: The Morning Roast...

Founder of Black Woman-Owned Streaming Service Launches Platform to Fund Stories Told by Black Creators

Nationwide — kweliTV, the premier streaming service celebrating Black...

Hip-hop and jazz festival at Kennedy center features hip-hop royalty

A standing-room-only, sold-out throng of hip-hop and jazz enthusiasts...

Imani Jean: Freshman standout achieves early success at Howard

From the late Althea Gibson to retired legendary players...

Newsletter

Don't miss

“The Morning Roast” With Cast of Professional Black Men Launches Season 2 in Major TV Markets

Nationwide — Live from the Cave: The Morning Roast...

Founder of Black Woman-Owned Streaming Service Launches Platform to Fund Stories Told by Black Creators

Nationwide — kweliTV, the premier streaming service celebrating Black...

Hip-hop and jazz festival at Kennedy center features hip-hop royalty

A standing-room-only, sold-out throng of hip-hop and jazz enthusiasts...

Imani Jean: Freshman standout achieves early success at Howard

From the late Althea Gibson to retired legendary players...